The Gwen opened on Michigan Avenue in 2015, and is now renovating its 311 guest rooms. Simeone Deary Design Group conceived the new look for each guest room. The new design scheme is inspired by sculptor Gwen Lux, who created the building's art-decor facade, and luxury travel in the 1930s. Along with a fresh layout, each room will get jewel-toned upholstery, peach-leather accents, and artistic wallpaper. The guest-room renovations will be completed floor by floor, and are scheduled to wrap in April. The hotel also has a lounge and restaurant called Circa, a seasonal terrace called Upstairs at the Gwen, and 15,000 square feet of meeting space.