14 Instagram-Worthy Ideas From Beauty Industry Events

Hair, makeup, and skincare brands are putting on more than just a pretty face to stand out from the crowd. See some of their interactive, eye-catching concepts.

By Michele Laufik July 19, 2017, 7:02 AM EDT

Photo: Courtesy of Revlon

From vintage car photo setups to bubble-wrapped rooms, these creative, interactive stunts from beauty brands grabbed the attention of guests, influencers, and consumers. Here’s a look at some recent events from top-name companies like Revlon, Lancôme, and more.

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