15 Sponsor Activation Highlights From Canada's Biggest Music Event

For the 46th annual Juno Awards, sponsors including TD Bank, Google Music Play, and Virgin Mobile hosted lounges, greenrooms, and more for nominees, fans, and music industry professionals.

By Amanda Scriver April 10, 2017, 7:00 AM EDT

Photo: Dale & Ross Productions

The Juno Awards, presented by the Canadian Academy of Recording Arts and Sciences, returned to Ottawa April 2 for its 46th edition. The live award ceremony, which is Canada's biggest music event, took place at the Canadian Tire Centre and was preceded by a week of Juno-related events that also celebrated Canada's 150th anniversary.

Here's a look at how sponsors including TD Bank, Jackson-Triggs, Virgin Mobile, and Google Play Music engaged music fans, nominees, and industry professionals during this year's Juno festivities.

Launch slide show

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