15 Ways Beauty Brands Play with Product and Color at Events

Here’s how Kim Kardashian West, Beautyblender, CoverGirl, and more showcase their product collections with stylish designs and smart uses of color.

By Michele Laufik August 1, 2018, 7:16 AM EDT

Photo: Courtesy of KKW Beauty

Product displays at beauty events are a bit of a no brainer, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks and teals. Here’s a look at how some recent beauty industry events interpreted these ideas.

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