15 Ways to Promote Hashtags at Events

By Rose Chevalier June 15, 2012, 11:26 AM EDT

Photo: Mark Davis

As the use of Twitter and Instagram has become ubiquitous at events, marketers have started using hashtags—words or phrases preceded by the # symbol—to drive public attention to the brand and its gathering, while simultaneously boosting guest interaction. To publicize official tags, an increasing number are incorporating the keyword into the physical elements of their promotions, from printing them on cocktail napkins to marking entrance bracelets with the phrase. Here are 15 smart ideas for promoting hashtags at events.

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