16 Event Design Ideas From South by Southwest

Check out these eye-catching activations from the Austin festival.

By Nadia Chaudhury April 3, 2018, 7:15 AM EDT

Photo: Christina Chi Craig

South by Southwest is abundant with activations, parties, film premieres, and other events, which means marketers and event producers have to be more creative to captivate festival attendees. Keeping in line with this year’s decidedly more curated and focused approach, this meant more low-key executions, from CNN's simple fruit theme and Sony’s hovering clouds to color-coded areas from M&Ms, Diet Coke, and Bumble.

Here’s a look at the best event design ideas from the Austin festival.

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