18 Things You Missed at This Year's Governors Ball

Although rain canceled the final day of the sixth annual music fest, brands such as Miller Lite, Bacardi, and MTV still made an impact through interactive experiences.

By Jill Menze June 13, 2016, 7:15 AM EDT

Art installations on the festival grounds featured the event's hashtag, #YoureDoingGreat, as well as murals of recently deceased musicians such as Prince.

Photo: Taylor McIntyre/BizBash

Although inclement weather impacted two days of the Governors Ball music festival in New York—a surprise downpour hit early in the evening on Saturday, and the threat of severe thunderstorms on Sunday caused organizers to fully cancel the final day of the event—the festival was still considered a success, selling out at 50,000 patrons per day.  

In addition to hoards of fans, the sixth annual music, art, food, and entertainment festival, held June 3 to 5 on Randall’s Island and produced by Founders Entertainment, drew big-name music acts such as the Strokes, the Killers, and Kanye West (who was, to the detriment of his fanbase, rained out), as well as a host of brand activations from the likes of Miller Lite, Bacardi, and The Daily Mail.  

Here’s a look at what these brands and more offered on site at this year’s Governors Ball.

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