19 Inventive Ways to Turn Products Into Event Decor

Here's a look at imaginative ideas that turn branded objects into event decorations.

By Lauren Matthews July 24, 2013, 7:00 AM EDT

Photo: Line 8 Photography. All rights reserved.

When it comes to a product launch, a pop-up shop, a brand anniversary party, or a sponsored marketing event, one can always simply place some products on a table and call it a day. But whether it’s a liquor bottle, a pair of sunglasses, sneakers, or a piece of chocolate, planners and designers have found creative new ways to incorporate products into the event decor—a subtle strategy that can provide eye-catching branding or add sponsor value.

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