19 Olympics Sponsor Activations and Experiences That Stood Out in Rio

Olympic sponsors—including Coca-Cola, Samsung, and Omega—showcased interactive experiences during the 2016 Summer Olympics in Rio de Janeiro.

By Ian Zelaya August 22, 2016, 7:00 AM EDT

Photo: Tiago de Paula Carvalho

The 2016 Summer Olympic Games in Rio de Janeiro—the first-ever held in South America—came to a close on Sunday. Throughout the sporting event's two-week duration, many Olympic sponsors and partners engaged with athletes, fans, and tourists through a variety of activations, lounges, interactive experiences, and V.I.P. parties.

Here's a look at how brands—including Visa, P&G, Coca-Cola, McDonald's—showed support during the Games. 

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