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20 Standout Arrivals Ideas From Summer's Biggest Movie Premieres

The season's tent-pole films debuted with props, stunts, costumes—and, of course, acres of inventive carpeting.

By Alesandra Dubin September 12, 2016, 7:00 AM EDT

Photo: Eric Charbonneau/Invision for Sony/AP Images

Much is made of movie premiere parties, but it’s often what happens before the screening that is even more important to studios’ publicity teams: the media and buzz generated on the red carpets themselves. This year’s crop of tent-pole movies debuted with costumed characters, wacky stunts, on-theme displays, and intricate printed carpets to design eye-catching—and inspiring—arrivals lines.

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