Microsoft executives presented new content and announcements, while developers from Ubisoft, Capcom, Treyarch, and other studios showcased live demos, exclusive videos, and new developments in gaming, entertainment, and fitness. Presenters included top executives from Electronic Arts and Nike, plus Joe Montana, Trey Parker and Matt Stone, and a surprise performance by Usher in celebration of Dance Central 3
. Zed Ink
was the experiential marketing agency executing the creative and production for the event, collaborating with the Xbox Global Marcom team, led by Mark Harper, Craig McNary, Michael Cole, and Beth Honebrink.
Photo: Nadine Froger Photography