NEW YORK Broadcast television networks and digital media tried to shake things up during this year’s Upfront and NewFront season, with some foregoing tried-and-true formats for more innovative and interactive presentations. Digital NewFront events started to set the pace back in March, with big-name networks wrapping up the selling frenzy during Upfront Week, which took place from May 16 through 19 in New York.
Executives showed off new shows, partnerships, and initiatives to media buyers and ad agency reps at presentations, receptions, and concerts in theaters and event spaces around the city. With help from huge musical acts like Jennifer Lopez to a trio of Hamilton tie-ins to laser cats, brands and networks aimed to make an impression and close the deal. Here’s a look at some of the highlights from NBC, ESPN, AOL, and more.