24 Ways Brands Made Some Noise at Governors Ball This Year

From free sandwiches to cashless payments, here’s how brands such as Miller Lite, Tito’s, and more attracted fans with their custom-built spaces and interactive activations.

By Michele Laufik June 14, 2017, 7:32 AM EDT

Photo: Taylor McIntyre/BizBash

Unlike last year’s rainout, sunshine and blue skies dominated most of this year’s three-day Governors Ball music festival in New York. The seventh annual music, art, food, and entertainment event, held June 2 to 4 on Randall’s Island and produced by Founders Entertainment, drew 150,000 fans to see big-name musical performers such as Chance the Rapper, Phoenix, Childish Gambino, and Lordek. Brands like returning favorites Miller Lite and Bacardi and newcomer Subway were also on hand with activations, lounges, and more.

Here’s a look at what kept festivalgoers humming during this year’s Governors Ball.

Launch slide show

Sign up for the BizBash Daily - stay current with the event industry.
Your email inquiry will be sent to 3 venue