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25 Video Game Launch Ideas From Ubisoft, Nintendo, and More

From entertaining guests with dancers in custom LED suits to giving attendees the opportunity to test out a game on the deck of the world’s oldest active sailing ship, here are some inventive ways to score points at gaming events.

By Rose Curiel July 15, 2014, 7:30 AM EDT

Photo: Courtesy of Disney Interactive

At video game launches, guests often include industry experts well-versed in the hottest developments in technology—not to mention avid, hard-to-please gamers—which can make planning that type of event a particularly daunting task. Whether the goal is to impress tech-savvy crowds with awe-inspiring special effects or offer something a little quirky to stand out among the dozens of parties surrounding annual events like the Electronic Entertainment Expo or Comic-Con International, here's a peek at some of the industry’s most creative launches.

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