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25 Marketing Ideas From Summer Music Festivals and Concerts

By Jenny Berg August 13, 2012, 4:41 PM EDT

Photo: Barry Brecheisen for BizBash

From hosting a concert with product samples—or giant, plush Pop-Tarts—to setting up an activation on festival grounds, brands found plenty of ways to engage music fans this summer. Here's a look at clever marketing ideas at events ranging from Lollapalooza to the opening of a new Sunglass Hut. 

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