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3-D Projection Brings Hollywood Hotel to Life for 'X-Men' Party

By Alesandra Dubin September 15, 2011, 4:11 PM EDT

Pearl Media's 3-D projection on the Hollywood Roosevelt made the building pop for the Blu-Ray and DVD release of X-Men: First Class.

Photo: DOUGHAC.COM

Twentieth Century Fox Home Entertainment feted the Blu-Ray and DVD release of X-Men: First Class on Thursday night with a dramatic transformation of the Hollywood Roosevelt Hotel using a massive 3-D projection by Pearl Media. Guests and passersby witnessed what appeared to be the Roosevelt freezing, melting, becoming covered in fur and scales, withstanding a tornado hit, and mutating into the shape of the X-Men symbol—no 3-D glasses required. Utilizing proprietary, high-powered projectors, Pearl Media mapped its 3-D projection to the contours of the Roosevelt, inside which Night Vision Entertainment produced a party to mark the debut.

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