In November, Tiffany & Company hosted an in-store party in New York to celebrate the launch of its Tumblr page. At the event, live feeds from the brand's Instagram and Twitter feeds were projected onto the walls via Postano. Launched in 2011, Postano is a social media visualization tool that's designed to help brands leverage social and digital marketing content to build branded communities. Through Postano, brands can aggregate multiple social media feeds and then style the content to match the brand's presentation standards. The platform then lays the result out in a completely customizable format and automatically syndicates it across Web sites, Facebook tabs and apps, and more. It is also one of the only tools that aggregates social content for brands across all of their owned channels, including Instagram, Tumblr, Pinterest, and more. A live Postano feed allows clients to easily pull in content whether by selected accounts or hashtags, monitor the content, and then have it instantaneously displayed.
Photo: Courtesy of Tiffany