Content is what your meetings and events are centered around, whether you are hosting an internal training session or a large 3,000-person conference. However, making sure that you are producing content that wows, excites, and teaches your attendees something is sometimes hard to understand.
Today, there are many event wearables that can not only help to show the value of your content, but also add some excitement back into your events. Let's look at three different use cases for wearables at your event when it comes to content.
When hosting an internal training event, planners want to know if their content is effective and if the team is capitalizing on the training being offered.
- By giving each team member attending these training sessions their own wearable, you are able to track their journey. Most trainings require that attendees stay for a certain amount of time. With each attendee having a wearable, you will know when they enter and leave each training session. Additionally, if you have required sessions, you will know who is trying to skip out!
- At the same time, if you notice that the majority of people is leaving a session early, it could mean one or two things: the content isn't connecting with people or the session is too long. At the end of the event, you know which topic areas to evaluate first.
If you are working at an organization where you plan customer-focused events such as user conferences, you need to make sure that your users are not only enjoying themselves but getting the information that they need out of the sessions they attend.
- Adding wearables to your customer-focused events is a no-brainer because you are able to walk through the event in your attendees’ shoes. You can track their customer journey to understand which sessions provided them the most value, providing you with insights into what content should be produced after the event for education.
- From a sales perspective, there are a lot of benefits as well. By tracking the customer journey, you can go back to your sales team with tangible information on where each client spent its time. Additionally, sales leaders will be able to see if their team members are making the connection with customers that they should be at these events and if they are following up on areas of concern.
A big reason that companies host events is to try and make money. However, if you offer sponsorships, you will need to have a way of showing sponsors the value that they will receive by participating in your event.
- By equipping attendees with wearables, you will know where they are spending most of their time. If you have a company sponsoring a certain area such as the lunch room or a specific session, you can tell your sponsors how many attendees had been exposed to their brand and for how long.