5 Ways to Help Attendees Navigate a Large Trade Show

From self-guided audio tours at the National Association of Broadcasters show to custom artwork at the SEMA Show, here are ways to make a large trade show more user-friendly.

By Mitra Sorrells March 11, 2014, 7:15 AM EDT

Photo: Kayla Hernandez for BizBash

Stepping into a massive trade show can feel a bit overwhelming as thousands of exhibitors spread across miles of aisles vie for the attention of buyers. We asked some of the largest shows to share their strategies for helping attendees navigate the maze and find the products they need.

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