OPEN SEARCH
EVENT REPORT

6 Sweet Ideas From a Candy-Theme Store Opening

Sugar Factory opened an outpost on Miami Beach's famed Ocean Drive with custom candy decor.

By Beth Kormanik July 14, 2015, 7:15 AM EDT

Topiary-like candy sculptures served as non-floral centerpieces. The all-white furniture rentals gave the space a South Beach-chic look.

Photo: Seth Browarnik/WorldRedEye.com

Sugar Factory Ocean Drive Opening Event
Search our directory

An outdoor candy land with whimsical custom decor set the tone at an exclusive launch for the opening of the brasserie Sugar Factory Ocean Drive.

Taking advantage of its location within Hotel Victor, the restaurant took over the hotel’s pool deck for the June 19 event, which was produced by Live It Productions International.

“Our goal with Live It was to turn the entire second floor into a candy land,” said Charissa Davidovici, owner of Sugar Factory Ocean Drive. “Our team worked with Live It to conceptualize custom candy decor, bar decor, slideshows, a custom DJ booth for DJ Irie, and much more. Guests were also invited to enjoy the restaurant and confectionary portion of the brasserie while DJ Irie spun top hits in candy land.”

About 3,000 people showed up for the event—no doubt lured in part by celebrity host Kylie Jenner—but only 500 guests were allowed to attend, according to Davidovici. Another 500 guests dined in the restaurant throughout the day.

“Sugar Factory openings are always over the top, fun, and full of celebrity fans,” Davidovici said, noting that the event budget exceeded $100,000.

Your email inquiry will be sent to 3 venue