7 Ways Brands Are Using Instagram at Events

By Jenny Berg February 20, 2013, 4:40 PM EST

Photo: George Pimentel

Twitter and Facebook have long been integral parts of brands' social media strategies, but the newer platform Instagram is seeing an increased presence in online promotions and at live events. Brands are using the platform to promote new products, spread public-service messages, provide keepsakes, or foster conversation among event guests. Here's a look at how events from Grey Goose, HBO, Evian, and more used Instagram.

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