8 Ways Brands Are Using Virtual Reality at Events

See how this emerging technology is being used at trade shows, product launches, and other events.

By Mitra Sorrells September 20, 2016, 7:00 AM EDT

Photo: Kevin Mazur/Getty Images for Citi

Virtual reality creates opportunities for planners and brands to create engaging, innovative, multi-sensory activations for their target audience. By donning a virtual-reality headset to view three-dimensional imagery, users can be transported to places and into experiences that are otherwise unreachable. Here’s a look at a variety of ways virtual reality is being used by brands.

Sign up for the BizBash Daily - stay current with the event industry.
Your email inquiry will be sent to 3 venue