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9 Ideas From Back-to-School Promotions

Here's a look at how Sears, Best Buy, and Teen Vogue got on consumers' radars for fall.

By Jenny Berg August 20, 2013, 7:45 AM EDT

Photo: Michael Stewart

With back-to-school shopping at the top of consumers' minds, brands are vying to showcase their new fall goods. Here's a look at how Sears, Teen Vogue, and Best Buy used events to catch shoppers' attention.

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