9 Ways to Reinvent the Ho-Hum Press Conference

Take inspiration from these events that jazzed up the traditional mic-and-stage arrangement.

By Alesandra Dubin May 11, 2016, 7:00 AM EDT

Photo: Sean Twomey/2Me Studios

Unlike other events that lend themselves readily to highly produced spectacles, press conferences have traditionally been understated affairs. The traditional setup involves an ordinary stage with a lectern and microphone, facing chairs set for members of the press. But some press conferences have broken with tradition to add a bit of splashiness to their presentations, with details such as slick staging or seating, eye-catching backdrops, or interactive elements. These nine examples provide inspiration for jazzing up the experience to keep members of the media engaged—and to provide visual interest for their cameras.

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