9 Ways to Reinvent the Ho-Hum Press Conference

Unlike other events that lend themselves readily to highly produced spectacles, press conferences have traditionally been understated affairs. The traditional setup involves an ordinary stage with a lectern and microphone, facing chairs set for members of the press. But some press conferences have broken with tradition to add a bit of splashiness to their presentations, with details such as slick staging or seating, eye-catching backdrops, or interactive elements. These nine examples provide inspiration for jazzing up the experience to keep members of the media engaged—and to provide visual interest for their cameras.