Maybelline launched a new limited-edition makeup collection with NYFW artist-in-residence Ashley Longshore. At Spring Studios, the beauty brand designed a build-out, complete with a giant gumball machine that dispensed the new products.
19 Sponsor Highlights from New York Fashion Week

Here's what you might have missed from brands and sponsors during the semi-annual industry event.

Experiential, Activations & SponsorshipsSeptember 18, 2019
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Podcast: Practical Tips for Planning Internal Employee Events (Episode 164)
GatherGeeksSeptember 17, 2019
The cast of Hustlers sat down for a #SheInspiresMe panel at the Assembly Chef's Hall, to discuss inclusiveness in Hollywood and the importance of showing diverse voices and telling diverse stories in film. The panel was streamed live on Twitter.
TIFF 2019: 26 Highlights From Festival Parties, Lounges, and Sponsor Activations
Experiential, Activations & SponsorshipsSeptember 16, 2019
To celebrate its 95th birthday, Saks created a pop-up, luxury carousel at New York’s Rockefeller Center from September 6 to 10. The carousel, which was produced by Endeavor Global Marketing, featured props and imagery inspired by the brand and New York. Street teams handed out special tokens for the carousel to passersby throughout the city a day before it opened.
10 Best Ideas of the Week: Saks' Pop-Up Carousel, Puma's Citywide Flagship Promotion, Lavender Opera Cakes
Experiential, Activations & SponsorshipsSeptember 13, 2019
The second edition of Sephora's Sephoria House of Beauty took place September 7 and 8 at the Shine Auditorium and Expo Hall. The convention featured eye-catching activations and photo ops from beauty brands, plus meet-and-greets and master classes with beauty experts. A mosaic wall promoted the brand's 'We Belong to Something Beautiful' campaign, which promotes diversity and inclusivity; guests were invited to paste photos of themselves on the wall. Sephoria was produced by Mosaic North America, Hargrove, and Vox Group.
This Week in Los Angeles: Sephora's Inclusive Mosaic Wall, Pandora's Neon-Lined Freight Elevator, Updates on Hollywood Park
Los Angeles / Southern CaliforniaSeptember 13, 2019
A rendering of how the space will look on Emmys night.
Emmys 2019 Preview: See This Year's Colorful 'Brilliance in Motion' Theme
Event DesignSeptember 12, 2019
Surreal augmented-reality animations were included in many performances at the 2019 MTV Video Music Awards, including 'Que Pretendes' by J. Balvin and Bad Bunny.
Q&A: An MTV Award Show Producer Talks A.R. Strategy
AudiovisualSeptember 12, 2019
Bb Event Planners Choice General Copy
Event Planners Choice Wall of Recognition to Launch at BizBash Live: New York on October 23
Opinion/ExpertsSeptember 11, 2019
The 2020 Color of the Year was revealed via a pop-up display nestled in the woods of Calistoga Ranch.
See How Behr Revealed Its 2020 Color of the Year
Experiential, Activations & SponsorshipsSeptember 11, 2019
The 11th annual Artists for Peace and Justice (A.P.J.) Festival Gala, a major annual event during TIFF, took place September 7 at the Windsor Arms Hotel. The event raised more than $1.1 million to support education in Haiti.
This Week In Toronto: TIFF Events Take Over, Toronto’s First W Hotel, Refinery29’s 29Rooms Heads to Exhibition Place
CanadaSeptember 11, 2019
Got Light (@gotlightsf) used 642 LED tubes to create an eye-catching design at the California Academy of Science's 2017 Big Bang Gala.
21 Lighting & Audiovisual Producers You Should Be Following on Instagram
AudiovisualSeptember 10, 2019
Kehoe Designs provided decor for a tented dinner that followed the performance. Some 800 guests sat for dinner in an 80- by 220-foot tent erected on the lawn. The tent was constructed over the course of seven days and was accompanied by a 20- by 110-foot food prep area.
See a Black-Tie Gala Inspired by Megawatt Performer Jennifer Hudson
Event DesignSeptember 10, 2019
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Podcast: Where Incentive Travel Is Headed Next (Episode 163)
GatherGeeksSeptember 10, 2019
The projections at each place setting consisted of three different stories, including one that featured Las Vegas-inspired imagery.
Watch: These Projection-Mapped Displays Served as Dinner Entertainment—and Set a Guinness World Record
AudiovisualSeptember 9, 2019
One year after Bud Light introduced the Victory Fridges—which were unlocked at local Cleveland bars when the Browns won their first game in two years—the beer brand reintroduced the fridges in a pop-up store themed after the N.F.L. team. On September 3 and 4, the so-called B.L. & Brown’s Appliance Super Store was decked out in blue and orange and offered fridges that were available for purchase. The pop-up opened with a chain-cutting ceremony led by W.W.E.’s the Miz, former Browns players, Mayor Frank Jackson, and the Bud Knight mascot.
10 Best Ideas of the Week: Mercedes-Benz A.R. Tennis Experience, a Browns-Theme Bud Light Fridge Store, Kia's Human Car Wash
Experiential, Activations & SponsorshipsSeptember 6, 2019