A Camera-Ready Girlfest

September 13, 2001, 12:00 AM EDT

Elle Girl magazine launch party The Roxy Wednesday, 09.06.01, 7 PM onward
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At the launch party for Elle Girl magazine at the Roxy, event staffing agency Survival Jobs brought in four women dressed in black apron shirts covered with Polaroid I-Zone pictures that they had snapped of partygoers during the event. More pictures were stuck on a poster behind them. More I-Zone cameras were placed around the room for attendees to take their own pictures. The idea was a fun way for the girl guests to interact with each other and take away a keepsake from the event.

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