A Stark Gift Bag for a Stark Party

June 20, 2001, 12:00 AM EDT

5S/Metasense fragrance launch Boylan Studios Wednesday, 06.13.01, 6:30 PM to 8:30 PM
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It's not very often that a gift bag reminds you of the way a party looked, but this bag certainly left guests with a concrete reminder of where they'd just been. At 5S's Metasense fragrance launch at Boylan Studios (coordinated by Glow Media and Marketing) the stark white and pink room decor was imitated by the gift bag, which was a frosted white plastic bag that also resembled the plastic box in which the fragrance is packed. Inside was the fragrance itself (which won't be available in stores until October) and a pink information sheet about the ingredients and philosophy behind the fragrance.

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