A Trade Show for Chocolate Lovers

November 27, 2001, 12:00 AM EST

Chocolate Show Metropolitan Pavilion Thursday, 11.15.01, to Sunday 11.18.01
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There's no sweeter event in New York than the annual Chocolate Show. Hosted by show founders Sylvie Douce and Francois Jeantet of Event International at the Metropolitan Pavilion, the show welcomed thousands of attendees to sample chocolates from 30 vendors, watch cooking demonstrations by world-class pastry chefs and peruse chocolate couture items created by teams of fashion designers and pastry chefs. Event International, a Paris-based event company, also takes the annual show to Paris and Tokyo, and produces other food-related shows in France.

The event was managed by Elliott Winick Productions, who brought in Tripp Mixx Productions to produce the event. And the show featured a little something for everyone. For the novice chefs in the crowd, Teuwen One Image coordinated two so-called “culinary theaters,” where 65 chefs gave cooking demonstrations of some of their most chocolate-inspired desserts. The KitchenAid culinary theater showed off chefs such as Claudia Fleming of Gramercy Tavern, Francois Payard of Payard Patisserie and Bistro and Mr. Chocolate himself, Jacques Torres of Jacques Torres Chocolate. The Chocolate Show culinary theater showcased chefs including Karen DeMasco of Craft, Nancy Kershner of Town, Margaret Braun of Margaret Braun Cakes and Sugar Objects and Lincoln Carson of Olives. And a Barnes and Noble booth featured book signings from some of the pastry chefs-turned-cookbook authors at the show.

For the fashion lovers in the crowd, the chocolate fashion show offered up some tasty couture creations. Our favorites: A classy white and dark chocolate striped skirt with a dark chocolate bustier covered with chocolate roses by Fashion Institute of Technology student designer Whitney Ash and Nicole Kaplan of Eleven Madison Park, and an over-the-top, patriotic “Choco Doodle Dandy” dress created by Brasserie pastry chef Martin Howard.

The tots kept busy in a Once Upon a Recipe children's area, named after a series of children's recipe storybooks, where scheduled activities such as storytelling and decorating gingerbread men kept the kids happy and busy. More than 20,000 people attended the four-day show, and judging from the long line snaking down 18th Street on Sunday, they can continue to expect bigger turnouts every year.

--Suzanne Ito

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