American Music Awards Presenters Announce Winners Using New Samsung Devices

By Alesandra Dubin November 19, 2012, 1:14 PM EST

Presenters at the American Music Awards used Samsung‘s Galaxy Note II devices to announce winners.

Photo: Kevin Winter/Getty Images

Know that old cliché about “the envelope, please"? Well, this year's 40th annual American Music Awards, presented Sunday at the Nokia Theatre at L.A. Live, dispensed with the familiar tradition altogether. Instead of referring to paper cards in envelopes, presenters like, Backstreet Boys, and Stacy Keibler used the new Samsung‘s Galaxy Note II devices to call out the names in a highly visible sponsor tie-in.

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