An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

By Alesandra Dubin April 2, 2014, 7:00 AM EDT

Photo: Barry Brecheisen for BizBash

With the likes of South by Southwest, Bonnaroo, and Lollapalooza drawing thousands of enthusiastic fans every year, music festivals have quickly become an important opportunity for brands to engage and influence a large audience. But what worked last month at Ultra Music Festival in Miami might not make sense for the crowd that is gathering next weekend in Indio, California, for the Coachella Valley Music & Arts Festival. Here's what event marketers need to know about seven of the country's biggest festivals, with insight culled from veteran attendees and marketers.

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