An Old Favorite Worth Reviving

February 12, 2001, 12:00 AM EST

This isn't revolutionary--it's just something people don't do that often anymore. And that makes it something people notice. We're talking about printed napkins, a great way to reinforce the message of your event and remind guests why they get to nibble those free hors d'oeuvres and sip those free drinks. For its 30th anniversary party, Travel & Leisure magazine printed red napkins with its logo, a subtle way to distinguish the evening from all the magazine cocktail parties where you forget which magazine sponsored it as soon as you pass the obligatory cover blow-up.

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