AOL Hosts Packed Matrix Awards

The online company toasted female media heavies in the Waldorf’s bursting ballroom.

April 26, 2007, 6:01 PM EDT

The focus of the Matrix awards is the presentation of the awards by high-profile people, who this year included Anna Deavere Smith and Rupert Murdoch.

Matrix Awards Lunch
Search our directory

Many of the fiercest women in media gathered at the Waldorf-Astoria on April 23 for the New York Women in Communications 2007 Matrix awards. Some got an award (Joan Didion, Cindy Adams, Arianna Huffington), some presented one (Hillary Clinton, Martha Stewart, Nora Ephron), and some looked on during the two-hour ceremony over a lunch of Chinese chicken salad.

About 1,600 people attended, a turnout that necessitated some new logistical additions. A west foyer viewing room adjacent to the main ballroom showed the proceedings on large monitors. Custom-cut cloths topped tables seating as many as 14. And the creative angling of tables helped squeeze as many people as possible into the space. (For those who didn’t fit, bloggers covered the event live, and Women in Communications produced a podcast.)

AOL, the event’s main sponsor (Women in Communications calls this role the “host”), became involved in planning the awards more than a year ago. With a new host every year, “each year has a different flavor, culture, and personality,” said Jennifer Brisman, a board member and chair of the organization's awards arrangements committee. The message from AOL was one of celebrating change, in the form of both the women who change the world (the event’s theme) and adapting to new marketplace realities (as the company reminded the audience it has done). A simple, streamlined set occupied the event’s stage, the majority of which was dominated by a 45-person dais.

—Mimi O’Connor

Photos: Courtesy Maryanne Russell Photography (tabletop, vase, chocolates), Courtesy MB Productions (stage images)

Sign up for the BizBash Daily - stay current with the event industry.
Your email inquiry will be sent to 3 venue