Apella Lounge Idea Book
Apella Lounge
Apella Lounge Idea Book
Apella Lounge
Apella 200, Theater Style Idea Book
Apella 200, Theater Style
Apella 200, Classroom Style Idea Book
Apella 200, Classroom Style
Apella 200, Conference Idea Book
Apella 200, Conference
Apella Suite 201 Idea Book
Apella Suite 201
Apella Suite 202 Idea Book
Apella Suite 202
Apella Suite 207, U-Shape Idea Book
Apella Suite 207, U-Shape
Apella Suite 207 Idea Book
Apella Suite 207
Apella Suite 208 Idea Book
Apella Suite 208


450 East 29th St., 2nd Floor, New York, NY 10016 Get Directions

Venue Overview

Apella at Alexandria Center is New York City’s leader in innovative meeting and event space. Apella offers 10 thoughtfully designed private rooms, all with contemporary interiors and state-of-the-art technology, and many with expansive East River views. Events at Apella are managed by Backal Management Group and exclusively catered by Riverpark, a Tom Colicchio restaurant. Apella is the ideal setting for all types of events including but not limited to board meetings, conferences, cocktail receptions, dinners, fashion shows, holiday parties, lectures, location shoots, multimedia presentations, press conferences, product launches, and social events.
With 20,000 square feet of contemporary private event space, world-class service, renowned catering, cutting-edge technology, and the ability to accommodate up to 300 guests for a cocktail reception, 250 seated theater-style, and various setups for smaller meetings, Apella is the ideal setting for corporate and social events of many sizes
Memorable Moments
Apella, opened in October 2010, is in the Alexandria Center for Life Science and was designed not only to service the corporate, social, and lifestyle industries, but also to inspire innovation and collaboration within the life science community.
"The team at Apella always exceeds our expectations. We’ve hosted several events at the venue, and every time it is seamless! Whenever a new meeting or reception comes up, I call Apella first!"
– Fried, Frank, Harris, Shriver 7 Jacobson LLP

“You left no stone unturned to make sure our guests had a fabulous time. This group has travelled the world and is used to first class service. Without a doubt, they all walked away feeling that they had a Five Star Plus experience at Apella.”
– NYU Langone
Arthur Backal, C.E.O. and founder of Backal Hospitality Group, which is the operating manager for Apella, was inducted into the BizBash Hall of Fame in October 2010.

Venue Capacities

Master Floorplan for Venue

Master Floorplan
Space Max. Reception Capacity Max. Seated Capacity Sq. feet Floor Plan
Apella Lounge 175 - 1,530
Apella 200 300 180 2,480
Apella 200 North 145 80 1,154
Apella 200 South 155 100 1,314
Apella Suite 201 35 35 425
Apella Suite 202 - - 180
Apella Suite 203 45 45 485
Apella Suite 204 - - 230
Apella Suite 205 35 30 380
Apella Suite 206 35 30 380
Apella Suite 207 74 60 860
Apella Suite 208 - - 615
Apella Suite 209 26 - 335
Entire Space 300 - 20,000

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