April 15, 2014: New Twitter Tool Helps Brands Tweet Events, KFC Creates Fried-Chicken Corsage for Prom, Fruit of the Loom Creates High-End Pop-Up

By Beth Kormanik April 15, 2014, 8:14 AM EDT

1. NEW TWITTER TOOL HELPS BRANDS TWEET EVENTS: A new service from Twitter called the #OwnTheMoment Planner guides brands on when to tweet about cultural events. Wall Street Journal: “The idea is simple: It’s essentially an interactive calendar that plots major cultural, seasonal, sporting, and TV events, and offers up tweet ideas and tips on how marketers can ‘make the most of any occasion on Twitter.’ Brands should consider weighing in on Earth Day, Easter Sunday, or the World Snooker Championships, the planner says.”

2. KFC UNVEILS FRIED-CHICKEN CORSAGE FOR PROM: A florist in Louisville, Kentucky, collaborated with KFC to create a corsage featuring a piece of fried chicken instead of a collection of roses, orchids, or other traditional flowers. Huffington Post: “At $20 a pop, the corsage kit comes with baby's breath and a $5 KFC gift card so that buyers can purchase the meat.”

3. FRUIT OF THE LOOM CREATES HIGH-END POP-UP: The everyday underwear brand Fruit of the Loom is taking a chance on an upscale concept, dubbed Seek No Further, with pop-up shops in London and Berlin. Mashable: “Walk into the pop-up store on trendy Torstrasse in Berlin and the first things you'll see are giant foam artworks in the shape of fruit: an apple core the height of a medium-size woman, a towering watermelon spear, a citrus slice as big as a train station clock. In the next room, cotton-blend jersey pieces in a subdued palette dominated by grays and blues hang on the racks. … These temporary stores, with bespoke decorations created by contemporary artists riffing on the fruit theme, opened in March and will close at the end of July.”


BOSTON:  A new beer garden called the Brewer’s Fork will open in Hayes Square this summer. The venue will offer 24 beers on tap, wood-fired pizzas, and small plates. Boston Magazine:

CHICAGO:  The Long Grove Chocolate Fest is May 2-4. The family-friendly event will offer live music, children’s activities, and treats like chocolate-dipped strawberries and donuts.

LAS VEGAS:  Guy Fieri’s Vegas Kitchen & Bar—the chef and Food Network personality's first Las Vegas restaurant—is set to open at the Quad Resort & Casino in late April. The 6,500-square-foot space will be open for brunch, lunch, dinner, and late-night dining.

On April 26, the 2014 Great Vegas Festival of Beer will take to its new home in downtown’s Fremont East Entertainment District with a lineup including the Gastropub dining pavilion, a “Human Arcade” with pub games and music, and the BrewLogic area with presentations from master brewers.

LOS ANGELES:  Today, the second night of Passover, Barbara Lazaroff will hold the Spago 30th annual seder dinner at Spago Beverly Hills to benefit Mazon “A Jewish Response to Hunger,” which helps feed Los Angeles’s hungry.

John Varvatos celebrated the 11th annual Stuart House benefit, presented by the Chrysler brand, at his Los Angeles boutique on Sunday. The event, hosted by Amy Adams and Darren Le Gallo, closed Melrose Avenue at Robertson in West Hollywood and raised $939,000 for Stuart House, the U.C.L.A. Rape Treatment Center’s program for sexually abused children.

Extraordinary Events has hired two account executives, Autumn Woods Johnson and Katie Nichols.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Playa Largo Resort & Spa, part of Marriott’s Autograph Collection, is set to open on Key Largo in the summer of 2015. The waterfront property will have 154 rooms and 10 private bungalows and meeting and event spaces including a 6,000-square-foot ballroom and a formal lawn.

NEW YORK:  Several Food Network personalities will participate in Dan's Taste of Summer (the renamed Dan's Taste of Two Forks). Robert Irvine will host the second annual Grillhampton on July 11, while Katie Lee and Geoffrey Zakarian will co-host Taste of Two Forks July 12.

Local event listings from Masterplanner:

ORLANDO:  The Shores Resort & Spa has hired Owen Chittenden as senior catering sales manager.

PHOENIX:  Muhammad Ali’s 20th anniversary of Celebrity Fight Night raised $8 million benefiting the Muhammad Ali Parkinson Center at Barrow Neurological Institute and other charities.

SAN FRANCISCO:  Le Méridien San Francisco has unveiled a multimillion-dollar renovation that includes a transformation of the hotel lobby, renovations to the meeting spaces, and tweaks to the on-site eateries.

TORONTO:  The Toronto Flower Market will open for the season on May 10. The market, which runs until October, has a new home this year: 1056 Queen Street West.

WASHINGTON, D.C.:  The 20th anniversary gala of the National Society of Collegiate Scholars is April 30 at the Hay-Adams hotel. Former Secretary of State Colin Powell will speak about the importance of community service and higher education.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

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