LOS ANGELES Corporate social responsibility (C.S.R.) is more than a buzzword; it is an integral part of organizations and events. So much so, that a recent study showed that half of millennials would take a pay cut to work for a socially minded company. From Super Bowl ads highlighting important social issues to brands such as Toms giving back as part of its culture, C.S.R. is permeating every aspect of business. At the Event Innovation Forum—Los Angeles, Lizzy Paulson, events director for Time Warner Cable, explored the latest trends in C.S.R. and how they should be applied to the event industry. Paulson discussed why C.S.R. must be a core part of a company’s strategy to appeal to the millennial generation.
Videography & Editing: Godfather Films