Are Your Assumptions About Gen Y and Social Media Wrong?

At the Event Innovation Forum in Los Angeles, Nicole Matthews discussed how the next generation of event planners may not be the best equipped to transition their personal social media experiences into the world of events.

July 28, 2014, 7:55 AM EDT

When a generation grows up with a smartphone in hand and social networks at their disposal, you might think that hiring a social-media phenom would be the answer to creating engagement at your event. Think again. At the Event Innovation Forum—Los Angeles on June 19, the Henley Company's founder, Nicole Matthews, examined the generational disconnect between social media and social engagement, and why event professionals shouldn't assume that just because someone is social-media savvy, he or she has what it takes to bring an event to life through Facebook, Twitter, Instagram, and other platforms.

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Videography & Editing: Godfather Films

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