Art Basel Miami Beach 2014: How Brands Celebrated Their Creative Sides

VH1, BMW, Swarovski, Paper magazine, and more hosted product launches, store openings, concerts, and dinners during this year's run of Art Basel Miami Beach.

By Beth Kormanik December 9, 2014, 4:59 PM EST

Photo: Michele Eve Photography for BizBash

When the art world—and the brands that love it—descends on Art Basel Miami Beach, event marketers try to honor the heritage of the massive gathering even though some guests may not even make it to the art fair itself. Most events incorporate art: some present visual artists creating new work, while others invite guests to join in. Performing arts also play a role, from concerts and DJ sets to otherworldly costumed entertainers.

Here's a look at the most visual things we spotted at the events surrounding Art Basel, Design Miami, Scope Miami Beach, and other art fairs that took place December 2 to 8.

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