- Audiovisual Production Pro Sho Sound
- Banners Duggal Color Projects Inc.
- Catering Benihana
- PR Rubenstein Associates Inc.
- Printing (invitations)
- Venue (Peking) South Street Seaport Museum
Search our directory
NEW YORK A restored turn-of-the-century ship, the South Street Seaport boardwalk and hordes of models provided the backdrop for a party to promote the latest issue of art and design magazine Smock. The mag barely bothered with decor, aside from searchlights from Miller's Rental and Sales and two giant logoed banners by Duggal. Instead the company focused on entertainment: After a cocktail hour aboard the South Street Seaport Museum's Peking, Smock hosted a fashion show of art smocks created by 18 well-known fashion designers, and then delivered performances by Grammy-winning DJ Peter Rauhofer and the remnants of disco band Chic, featuring Nile Rodgers.
While the magazine tried to provide entertainment for everyone, the setup of the event was slightly difficult to maneuver. The logistical difficulties of the boat's layout meant an endless line for the cafeteria-style catering lineup, which included cocktails provided by sponsors Hype, Moet and Tanqueray and hors d'oeuvres by Japanese steakhouse Benihana. Many partygoers crammed onto the crowded main deck, unaware that the other half of the boat remained almost empty (although used cups and plates were scattered around the area).
The subsequent fashion show was held on a stage (by Pro Sho Sound) on the boardwalk at Pier 16 (the venue of Alize's recent Cruise to Passion event) and was open to the public. Sex and the City costume designer Patricia Field served as the event's M.C. and improvised through the slightly haphazard 15-minute show. But Rauhofer took the stage soon after the show, and seamlessly transferred the event into public concert for the musical performances.
The first and last impressions of the event were a bit more artfully presented than the event itself. The invitations arrived with paint brushes and canvas rolls that were screen-printed with the event's information in a serpentine, hand-drawn pattern, designed by artist Eric Parker and printed by Exploding Sky. After the event, 750 guests received hand-printed gift bags by artist John Newsom.
Read about Alize's Cruise to Passion event on Pier 16...