August 18, 2014: How to Promote an Event Like a Millennial, Why the Mason Jar Has Become an Event Staple, How Event Space Can Unite the Tech Industry

By Beth Kormanik August 18, 2014, 8:07 AM EDT

1. HOW TO PROMOTE AN EVENT LIKE A MILLENNIAL: When it comes to promoting events, planners have a lot to learn from millennials, the enthusiastic generation that seems to live on social media. Small Business Trends: “Work a variety of social platforms to share your event—the build up of the event preparations, the goals of the event, special entertainers, important themes. Share on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram and YouTube. Work video content in the mix of your social shares to entice and engage all audiences.”

2. WHY THE MASON JAR HAS BECOME AN EVENT STAPLE: The Mason jar has become a staple of event decor, used to serve cocktails, to hold floral arrangements, and in lighting. Here’s a short history of its resurgence. The New York Times: “It was salvaged from near extinction by businesses eager for a homespun aesthetic in a sturdy, affordable package—many of them hoping to lure the millennials who have fetishized the jars in photographs on Instagram and Pinterest. … But big corporations are also jumping on the trend, stuffing sugary, high-calorie treats into Mason jar knockoffs—and causing some to wonder whether the jar’s 150-year run as a symbol of wholesomeness may be nearing its expiration date.”

3. HOW EVENT SPACE CAN UNITE THE TECH INDUSTRY: An Atlanta technology executive believes that having dedicated event space can unite the city’s tech scene. Now J. Cornelius is creating a space called Paragon and has support from companies such as Adobe and Coca-Cola. Next City: “The ideal space that Cornelius and Polygon’s other sponsors are looking for will have ample parking, be centrally located near a highway and also public transportation. They are also hoping for a site that’s within walking distance from restaurants and bars, so that there’s a feeling of being more connected to Atlanta’s culture at large.”


BOSTON:  103.3 AMP Radio will host its Electric Bounce House concert on October 16 at Tsongas Center. The event will include live performances from electronic music producers and DJs, including Calvin Harris and Duke Dumont.

CHICAGO:  Bright Pink’s FabFest is September 14 at Westin River North. The event, which raises money for breast and ovarian health, will include workouts, wellness workshops, health education, and snacks. New this year is a version of the event in Cleveland on September 28.

DALLAS:  The Hotel Palomar Dallas is now the Highland Dallas, the first property under Hilton's new Curio brand. Curio aims to be a collection of four- to five-star hotels. The property has 9,000 square feet of meeting space and is home to the newly opened Knife restaurant from chef John Tesar.

LOS ANGELES:  AFI Fest 2014 presented by Audi is scheduled for November 6-13 at various venues throughout the city.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  The Wolfsonian-FIU is hosting a panel discussion and reception marking the 100th anniversary of World War I at the New World Center on September 20. The event, which will feature music from the era, is free to attend but tickets are required.

NEW YORK:  The Human Rights Campaign said it opposes efforts by the Sultan of Brunei to acquire a hotel in the city after news reports that his company may be interested in purchasing the Plaza Hotel and the Dream Downtown hotel, as well as the Grosvenor House Hotel in London. The sultan's other hotel properties, which include the Beverly Hills Hotel and the Hotel Bel-Air, are the subject of a boycott because of the country's regressive laws against its gay and lesbian citizens.

Local event listings from Masterplanner:

TORONTO:  The organizers of the 2015 Pan Am Games are looking for ways to alleviate gridlock in Toronto next summer. Possible solutions include creating dedicated traffic lanes for athletes and changing staff hours at major employers. Toronto Sun:

WASHINGTON, D.C.:  The Restaurant Association Metropolitan Washington's Restaurant Week wrapped up Sunday, but is the twice-a-year promotion worth it to restaurants? A record number participated this summer—262 eateries—but while some say the volume of diners brings in blockbuster business, others say the increased participants make it harder to stand out. Washington City Paper:

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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