Michele LaufikExperiential Marketing, Activations & SponsorshipsHow Sephora Expanded This Year's ‘Virtual House of Beauty’The 2022 SEPHORiA event featured new rooms, gamification, and an NFT offering.September 26, 2022Experiential Marketing, Activations & SponsorshipsPaw-ty Pics from Events That Were Designed for Dogs and Their OwnersThese gatherings have gone to the dogs—in a good way. See how some brands and event organizers catered to furry friends.September 21, 2022Experiential Marketing, Activations & SponsorshipsPump It Up: Why NBC Rolled Back Gas Prices Like It’s 1985To promote the reboot of Quantum Leap, the network offered consumers the chance to score cheap gas during this one-day activation.September 19, 2022Event Production & FabricationThis Pop-Up Exhibit Offers a Sneak Peek of NYC's New Hip-Hop MuseumThe new Universal Hip-Hop Museum in the Bronx is slated to open in 2024—but visitors can catch a glimpse of it now.September 12, 2022Experiential Marketing, Activations & SponsorshipsHow Red Bull Brought the Best of Nashville to LocalsThrough a new event series, the energy drink brand brought together some of the city’s most popular venues to celebrate its nightlife scene.September 7, 2022Experiential Marketing, Activations & SponsorshipsHow Shipt Turned Data Into a Mobile Activation for Back-to-School SeasonThe same-day delivery company transformed a school bus into a promotional tool to help parents tackle BTS shopping.September 5, 2022StrategyHotel Bookings on the Blockchain: Could a Stay Become the Next Hot Commodity?In an effort to increase revenue and occupancy rates, some hotels are now converting bookings into tradable NFTs.August 24, 2022Programming & EntertainmentHow Targeted Music Festival Lineups Are Remixing the IndustryEvents like Coachella and Lollapalooza have become mainstream experiences—but smaller, more genre-specific offerings are popping up across the country.August 22, 2022MeetingsBusiness Lunches Are Back: 6 Restaurants for Dining and Deal-MakingFrom new hotspots to classic establishments, here's where you need to dine right now.August 17, 2022Experiential Marketing, Activations & SponsorshipsWhy Honda Decided to Go Big on TikTok for This Year's Civic TourThe auto brand is engaging with music fans online and through live, in-person performances.August 16, 2022Previous PagePage 30 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
