Michele LaufikExperiential Marketing, Activations & SponsorshipsFood for Thought: 3 Pop-Up Restaurants Get Creative in the KitchenFrom cat food for humans to cheesecake a la the Golden Girls, here's a look at what some quirky temporary eateries are serving up.August 10, 2022Event Tech & ToolsThe Coolest, Most Creative Concert Tech We’re Seeing Right NowFrom a community-planned festival to inflatable LED orbs, here’s a look at the latest technology infiltrating the music space.August 8, 2022Experiential Marketing, Activations & SponsorshipsAll Dolled Up: Get a Peek Inside the World of BarbieMattel has teamed up with Kilburn Live to bring the iconic doll’s brand to life on a grand scale.August 3, 2022Experiential Marketing, Activations & SponsorshipsYahoo Celebrates Pride All Summer Long with Sparkly 'Car Wash' ActivationThe media and tech company partnered with Superfly to create a fun experience at LGBTQIA+ events across the country.August 1, 2022StrategyHow This Plant-Based Brand Stole the Show at This Summer's Music FestivalsJust Egg sought to feed the masses by debuting an ambitious activation campaign at events like EDC, Bonnaroo, and more.July 27, 2022Event Production & Fabrication4 Expert Tips for Producing Impactful Cause Marketing ActivationsMore and more brands are choosing to partner with nonprofits and charities to get their message out. Here’s how to create effective events and activations that say something.July 25, 2022Event Production & FabricationESSENCE Festival 2022: See Inside New Activations and Its Evolving Event StrategyThe annual event expanded its footprint with more experiences this year, including a spot for men.July 20, 2022Rentals7 Retro-Inspired Rental Items That Give Off ‘70s Vibes—In a Good WayGet your event back in the groove with colorful table linens, fringe poufs, velvet furniture, and more '70s-inspired items from these rental companies.July 18, 2022Experiential Marketing, Activations & SponsorshipsDitch the Pretzels: See Inside This Gourmet Dinner Hosted Aboard a Retired Boeing 747American Express and Delta celebrated the launch of its new credit card design with a unique experience.July 13, 2022Food Trends6 Bright Bites That Will Bring Radiance to Any EventSee colorful, neon hors d’oeuvres, desserts, and cocktails from some of our favorite caterers.July 11, 2022Previous PagePage 31 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
