Ian ZelayaExperiential Marketing, Activations & SponsorshipsWhy Dixie Ultra Hosted a Summer Barbecue 40 Feet Off the GroundTo showcase the strength of its heavy-duty paper plates, the brand invited guests to enjoy classic barbecue fare high above Kansas City, served by waiters who walked on tightropes.July 31, 2017Social EventsJuly 28, 2017: Katy Perry to Host the MTV V.M.A.s, Why Weddings Are Becoming Smaller, Canada Music Festival Organizers Face Pressure to Improve SafetyJuly 28, 2017Chicago10 Best Ideas of the Week: History's Viking Funeral Activation, Giraffe-Shaped Flatbreads, an Ómbre Macaron WallHere's a look at 10 steal-worthy ideas we spotted this week.July 28, 2017New YorkJuly 27, 2017: Solar Eclipse Gives Hotels and Vendors a Boost, Ralph Lauren to Host New York Fashion Week Show in His Garage, Coveteur Debuts Branded Content Studio for EventsJuly 27, 2017Los Angeles / Southern CaliforniaJuly 21, 2017: Why Comic-Con Now Belongs to the Fans, Ticketmaster Wants New York to Legalize Paperless Tickets, Lana Del Rey Changes Stage Visuals Due to PoliticsJuly 21, 2017Florals10 Best Ideas of the Week: a Bicycle Topiary, a 'Game of Thrones'-Theme Dance Floor, Vodka-Infused Ice CreamHere's a look at 10 steal-worthy ideas we spotted this week.July 21, 2017Programming & EntertainmentJuly 20, 2017: Major Comics Seller’s Comic-Con Dropout Highlights Event’s Massive Growth, Toronto International Film Festival to Weigh Impact of Trump’s Muslim Ban, New L.P.G.A. Dress Code Leads to Debate Among PlayersJuly 20, 2017Event Design & Decor15 Luxurious Pool Floats for EventsHere's a look at upgraded pool floats—from rainbows and flamingos to yachts and margaritas—and how events have incorporated them into decor this season.July 20, 2017New YorkJuly 19, 2017: Trump Golf Course Has Lost Tournaments and Weddings, Sundance Announces New TV-Focused Programming, Inside the Trend of Surprise WeddingsJuly 19, 2017Los Angeles / Southern CaliforniaJuly 18, 2017: How Airbnb Is Benefiting From Comic-Con, More Hotel Brands Imposing Late Cancelation Fees May Cost Business Travelers, Party City Takes Minority Stake in Digital Invitations PlatformJuly 18, 2017Previous PagePage 68 of 129Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up