Anna Sekula

Social Events
25 Ideas From Anniversary Events: Decor, Catering, Entertainment, and More
October 29, 2012
Like birthday parties, anniversary events typically involve cakes. But the tiered creations don't have to be edible—Bergdorf Goodman marked 111 years in business in October with a prop piece that had 25 sparklers instead of candles.
Programming & Entertainment
Martha Stewart's American Made Brings Artisanal Crafts Fair to Grand Central
October 24, 2012
One side of the hall gave local businesses, which typically sell their wares on ecommerce site Etsy, space to showcase their craft. Designed to appeal to a broad consumer base, the fair included food sampling and stalls where visitors could purchase clothing and other handmade items.
Experiential Marketing, Activations & Sponsorships
Shoe Sponsor Puts Signage on the Dance Floor
October 22, 2012
Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.
Programming & Entertainment
Turner's Splashy Upfront Puts Execs in Costumes, Stunts On Stage
October 19, 2012
Just as the evening's M.C., comedian Andrew Kennedy, was delivered to the stage via an overhead rig, so was Rick Perez, Turner's general manager of movies and series networks for Latin America. The concept was designed as a parody of action movies, which are shown on channels like TNT and Space.
Strategy
AOL Uses Virtual Concierge to Engage Ad Week Attendees in Person and Online
October 15, 2012
The virtual interactive concierge, affectionately referred to as Vic, debuted at New York's Advertising Week. The digitally rendered avatar was displayed on an 80-inch plasma screen, where it interacted with attendees by answering questions.
Rentals
Photo Booth Trick Shows Guests Levitated by David Cooperfield
October 11, 2012
When flipped to the right, the photo booth's resulting image made it look like guests were floating in midair.
Strategy
Virgin Atlantic's Pop-Up Panel Invites Questions Via Twitter
October 9, 2012
Joining Sir Richard Branson on the panel for the discussion were two gold card members of Virgin Atlantic's flying club, Howard Roberts (pictured, far left) and Kate Sekules (pictured, second from right).
New York
BizBash New York Readers' Choice Awards: Voting Is Now Open
October 5, 2012
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Experiential Marketing, Activations & Sponsorships
Merrick Stages Doggie Version of "Occupy" to Plug Pet Food
October 4, 2012
On Tuesday, Merrick Pet Care's 'Doggupy' promotion took over Union Square in New York, with more than 40 canines and their handlers touting the importance of nutritional, locally made pet food.
Audiovisual & Lighting
Innovation Forum Preview: Digital Projection Mapping by Travis Threlkel
October 3, 2012
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Top Stories
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Trinity River Skyline
Industry Insiders
On the Fort Worth Horizon
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Hotel del Coronado
Los Angeles / Southern California
6 New Venues in San Diego for Summer 2025 Meetings and Events
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Industry Insiders
Utah’s Ultimate Athletic Destination Is About to Level Up
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Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
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