- Venue Le Bar Bat
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NEW YORK Banana Republic could have shot their next ad campaign at the eighth annual Media Battle of the Bands. We're not necessarily implying that the crowd was model-perfect, but the event was filled with twentysomethings wearing the type of perky professional garb sold by the popular retailer--lots of guys in blue shirts and navy suits, lots of women in pastel sweaters. It all felt a bit like a college fraternity five-year reunion party.
The beer-sipping media and advertising types were at the event, a benefit for Citymeals-on-Wheels, to watch performances by four bands made up of their colleagues. Lynn McGuire, Citymeals' special events coordinator, told us the nonprofit, which delivers food to New York's homebound elderly, started the event as a way to involve the media and advertising industries in its fund-raising. This year the event raised $236,000 through ticket sales and sponsorships from numerous media companies.
The event drew a large crowd to Le Bar Bat, a cavernous bar filled with framed album covers and hanging bat-shaped lights. Even an hour into the party, a long line of people waited outside of the sold-out event.
Meanwhile, guests inside munched on food donated by Burritoville, Cowgirl Hall of Fame, Maggie's Place, Miss Elle's Homesick Bar & Grill and Mosaico Food of the Americas. Despite the musical theme of the evening, most of the young partygoers paid more attention to each other than to the bands. And the noisy networking appeared to be more concerned with dates than jobs.