In addition to sponsoring the weekend’s Rising Stars game, Mountain Dew created a weekend-long public activation to launch the brand’s two new flavors of Mountain Dew Kickstart, as well as to celebrate partnerships with Kevin Hart, Russell Westbrook, Kyrie Irving, and others. The beverage brand teamed up with Denver-based creative agency Motive to build a three-story studio made from shipping containers.
“We created a multi-level experience—called Mountain Dew Kickstart Courtside Studios—across from the Staples Center that served as home base for some amazing cultural moments,” said Chauncey Hamlett, senior director of marketing for Mountain Dew. “The design of the space pulled people in through the neon lights and unique structure, and the functional elements from the basketball court and sampling bars to the interactive studios kept people there for hours.”
Photo: Courtesy of Mountain Dew