Spotify used its Fans First initiative to identify 150 of Janelle Monáe's biggest local fans, who were then invited to an album launch party at Mack Sennett Studios. Famous doorman and host Legendary Damon worked the door.
Photo: Jerritt Clark
Four vignettes depicted various scenes from four of Monáe's new music videos. A nightclub-like space, which was inspired by the video for the song "Make Me Feel," featured graffiti, disco balls, and neon signage from Nights of Neon.
Arcade games from Arcade Amusements added a fun and interactive element to the room.
A bedroom set recreated Monáe's new video for the song "Pynk." Bon Puf provided a cotton candy machine.
Models from APT9 Productions posed in the vignettes and acted out scenes from the music video.
One area of the party had an ornate chair, greenery, and a live peacock, in a scene taken from the music video for "Django Jane."
In one section of the video for "I Like That," Monáe performs in a bathtub—a scene that was also depicted at the party. Later in the evening, Monáe herself climbed in the tub.
Throughout the evening, Monáe performed six songs from the new album. Fans also got a first-listen of the entire album, which was released the following day.
Photo: Christopher Polk/Getty Images for Spotify
Monáe moved throughout the various rooms as she performed, giving fans an up-close-and-personal experience.
Oscars Hollywood Neon Signs created a custom neon Spotify sign, which hung over a seating area at the event.
Here's a look at 10 steal-worthy ideas we spotted this week.
Posted 2 days ago
Datakalab captures and measures the changes in an audience’s facial movements.
Posted 3 days ago
From pumpkin pie to roasted potatoes, here’s how to easily celebrate an in-office Thanksgiving with co-workers.
Posted 4 days ago
Get inspired by these fun premieres and promotions for Homecoming, Grey’s Anatomy, Bohemian Rhapsody, The Chilling Adventures of Sabrina, Night School, and more.
Posted 5 days ago
The founder of Go2 Productions in Vancouver fuses art and technology in unconventional ways, creating memorable brand activations throughout North America.
Event Innovators 2018
Posted 5 days ago