Beijing Photo Journal: Johnson & Johnson's Focus on "Caring"

By Michael O'Connell August 25, 2008, 4:41 PM EDT

Bamboo shrouded the Johnson & Johnson pavilion on Beijing's Olympic Green.

Photo: Eric Powell for BizBash

BizBash contributing photographer Eric Powell’s tour of the Beijing Olympics may have come to an end with last night’s closing ceremony, but he sent one more dispatch from the Olympic Green: Johnson & Johnson chose to go in the opposite direction of many Olympic partnering brands we’ve already showcased with a pavilion that focused on building consumer confidence with examples of the company’s commitment to bettering life around the globe. “The Caring World” featured photos from the aftermath of this year’s catastrophic Sichuan earthquake, video testimonials from people around the world recounting their experiences helping and being helped, and five authentic soldiers from China's Qin Shi Huang Terracotta Army Museum—an institution Johnson & Johnson has long partnered with.

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