EVENT REPORT

Best of the Coachella Parties: 30 Ideas for Activities, Drinks, Decor, and Branding

Brands piggybacked on Goldenvoice's desert takeover, hosting events with smart strategies, eye-catching visuals, and out-of-the-box experiences.

By Alesandra Dubin April 18, 2017, 7:15 AM EDT

Photo: Sam Deitch/BFA.com

Goldenvoice’s Coachella Valley Music and Arts festival is bigger than ever this year: Goldenvoice added 20 acres to the festival grounds in Indio and bumped daily capacity from 99,000 to 125,000 people. With that many people in town for the festival—plus an additional throng just in town for the parties—brands continue to capitalize.

On the festival’s buzzier first of two consecutive weekends, held from April 14 through 16, a slate of new and returning brands took over the desert landscape to host unofficial Coachella parties from Indio to Palm Springs, 30 miles away. Here are 30 of the most steal-worthy ideas for decor, drinks, activities, and more.

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