Winner: ToyotaFest 2017
Submitted by MC-2
Toyota moved its North American headquarters from Torrance, California, to Plano, Texas, relocating 90 percent of employees. To thank them, the auto brand threw a private festival for employees and their families in September 2017 at its 22-acre campus. Hosting 12,000 attendees, the event featured 10 bands playing across five stages, 37 interactive games, 32 vehicle displays, two mechanical bulls, a Ferris wheel, a tailgate zone, a beer garden, a kids area, and a Texas-theme food plaza. The six-hour event also had a test track.