BEST OF 2008

Best of 2008: Winning Marketing Efforts From the Beijing Olympics

By Michael O'Connell November 24, 2008, 8:00 AM EST

Cell phone stations hanging from the ceiling at the Samsung pavilion allowed guests the chance to sample music, movies, and television series.

Photo: Eric Powell for BizBash

For the 2008 Summer Olympics in Beijing, many of the games' sponsors camped out around the Bird's Nest Stadium on the Olympic Green in elaborately constructed pavilions. Brands such as Adidas and Samsung let product messaging take a backseat to exhibitions on their environmental efforts and history with the games.

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